very lovely people ss19

Celebrating women in sport, Oasis partnered up with England Netball team, Vitality Roses for their SS19 launch. 

Ama Agbeze, Jade Clarke and Eboni Usoro-Brown look absolutely stunning in this playful shoot.

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The campaign also took the time to celebrates the players’  achievements outside of their netball careers, a perfect addition to highlight the polymath woman that Oasis serves on a day-to day basis. A great way to connect with the customer on a more personal level.

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The abstract shapes and pastel tones allow the customer to see the product being showcased by women who do not just look lovely, but do lovely. The collaboration follows the launch of the brand refresh, which highlights their new brand tagline ‘Lovely Does It’. Alonglide this tagline, the recent rebrand saw the introduction of the window loupes, coral tape and the two gorgeous brand fonts, Gabriella and FS Industrie.