The ing's of Autumn - A/W Campaign

2019

Skills:

Print Design

Brand Development

Conceptual Development

Idea Generation

Brand Strategy

Visual Merchandising

Brand Activation

Creative Artworking

Oasis' Autumn campaign 'The ing's of Autumn" focused on the theme of the busy woman and the on-the-go attitude of the polymath woman, our customer is always busy doing something at this time of year and she always does it in style.

The campaign showed a series of images expressing just what we get up to in the autumn months. The stunning yet active and playful shoot showcased those wardrobe essentials perfectly and captured the feeling of autumn perfectly.

The 'ing's' were a great way to capture some movement in the shoot and by bringing it through into store, the 'Autumning' campaign was born.

 

In-store, the 3rd window area saw the space filled with our fashion queens dressed in the AW collection. A very shoppable area for the oasis customer.

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