The Floral Company - Brand Creation

2019

Skills:

App Design

Brand Development

Conceptual Development

Idea Generation

Brand Strategy

Experiential Marketing

Advertising

Brand Activation

For this project, the client wanted to set up her own floral business. Starting from scratch and working from home, the client wanted a logo, business cards and a website landing page. 

After settling on a brand colour, the client really liked the associations and connotations of 'Tiffany blue' from here, we spoke about the logo. Something illustrative yet to the point. 

To avoid the obvious floral root, it was decided that leaves and foliage would be a subtle yet effective hint towards the business. Paired with a legible font and a range of illustrations, the logo works really well and as a cohesive suite, looks extremely professional for a new business owner.

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