rhs x oasis ss21

Oasis’ first major collaboration with the Royal Horticultural Society,  this collection combined exquisite RHS prints with Oasis’ signature feminine style.

As creative lead on this project, I was responsible for concepting, producing and art directing the shoot, creating a strong customer-facing graphic treatment and applying this to both digital and printed assets for social channels,

e-commerce assets, app assets, email, printed press event collateral and digital mailers.

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I was also responsible for art directing a second still life shoot to explain the story of 'sketch-to-dress' where we used physical assets from the design team to capture a peek behind the scenes.