oasis x tipperleyhill
A collaboration that celebrates the optimism of spring, this gorgeous collection is designed to showcase artwork by Abi Tippetts and Roz Berkeley-Hill who work collectively as Tipperleyhill.
As creative lead on this project, I was responsible for concepting, producing and art directing the shoot, creating a strong customer-facing graphic treatment and applying this to both digital and printed assets for social channels, e-commerce assets, app assets, email, printed press event collateral and digital mailers. Part of this project was also self-shot by the artists themselves. I was responsible for concepting and briefing these assets to sit alongside the other touchpoints.