oasis x the wild kind

As part Oasis' celebration of nature, this project was a collaboration with 'The Wild Kind' - epitomising a wanderlust mood, inspired by jungle aesthetics. 

As creative lead on this project, I was responsible for concepting, producing and art directing the shoot, creating a strong customer-facing graphic treatment and applying this to both digital and printed assets for social channels, e-commerce assets, app assets, email, printed press event collateral and digital mailers. Part of this project was also self-shot by the artist themselves. I was responsible for concepting and briefing these assets to sit alongside the other touchpoints.