new horizons aw21
With Autumn 2021 being the time the world reopened, the Oasis Pre-fall campaign conveyed messages of freedom and optimism, encouraging her to dress up for every occasion.
As creative lead on this campaign,, I was responsible for concepting, producing and art directing the shoot, creating a strong customer-facing graphic treatment and applying this to both digital and printed assets for social channels,
e-commerce assets, app assets, email, printed press event collateral and digital mailers. This would be live on site for roughly 8 weeks so the planning for content purposes when shooting was a key aspect of this project.