Glean Upcycling App for a Sustainable Future
This outcome was a response to a brief asking for the creation of a brand from a given word. The word I was given was 'sustain'. I wanted to focus on the theme of upcycling and reducing unneeded waste. I decided to play on the recent trend of refurbished furniture and household objects to do this.
I began by thinking about brand strategy. This includes the brands tone of voice, brand values, colour pallette, target audience, positioning, customer relations, logo, and brand name. I chose to call my brand 'Glean'. This name came from the idea of salvaging unwanted goods. I chose a muted colour pallette in order to convey the brands friendly tone. This is supported by the bold, rounded font.
As well as a mobile application, other elements included; stickers and tissue paper for packaging orders, promotional material, web assets and a welcome email. This was great opportunity to create cohesive design with a strong brand strategy.