Genius Loci - The Essence of a Location


For this self-initiated project I wanted to capture the essence of a chosen location. I wanted to enable the viewer to fully feel and understand the space through what I created. 


My chosen location was 'The Royal Albert' pub in New Cross, London. This pub is full of character and has a very welcoming and friendly atmosphere. It is almost always busy and has lots of ambient lighting to suit the live jazz hosted every weekend. This South London pub serves wonderful home cooked meals and has a wide array of alcohol to suit every taste. I began by photographing the location and jotting down some key themes, keywords and observations. The many layers of this wonderful venue soon began to unfold. 


I chose my favourite images from the shoot and used them as a base for my idea; a photographic cocktail kit.


Product Design


Conceptual Development

Idea Generation

Visual Communication

Graphic Storytelling


I pulled out the most prominent tones of my images and matched each swatch to a spirit. I then researched the qualities of each alcohol to understand the alcohols density. I wanted the kit to represent the layers of the venue through the interactive aspect of layering the spirits as they are poured. 


I wanted to delve deeper into bringing my creation back into the environment itself. I used my images to create cardboard coasters that I left in the space for different amounts of times. I watched each coasters condition change over time and then collected them at the end of the night. The comparison of a new and used bar mat really captured the busy yet relaxed vibe that the venue emits.