Frankie X Oasis -

Spring Campaign

2020

Skills:

Print Design

Brand Development

Conceptual Development

Idea Generation

Brand Strategy

Visual Merchandising

Brand Activation

Creative Artworking

Oasis' second collaboration with the wonderful Frankie Bridge was a gorgeous way to subtly welcome in spring.

The shoot took place in an empty house where light played a huge part in showcasing the beautiful product in this edit. 

In an attempt to encapsulate the shoot whilst pushing the boundaries of Oasis' signature window loupe, this subtle yet effective paned window visual worked extremely well on our flagship store. The softness of the effect paired with the small yet vital details on the building exterior really brought this campaign to life.

As you entered the Argyll St store, the customer is welcomed by a stunning hero image of the campaign with detailing on the floor, again, visualising a shadow through what appears to be a giant window. 

Surrounded by fashion queens dressed in the collection, the 3rd window area worked extremely well in showing the collection at its best with the flood of natural light from the shop front. 

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©2020 by Chloe Leigh | chloeleighdesign.com