Frankie X Oasis - Transitional Campaign
Oasis' AW19 collection and collaboration with the lovely Frankie Bridge saw gorgeous transitional pieces to take the customer into the winter months. The collection's autumnal vibe was visualised in a stunning campaign and window display. The natural, tranquil environment from the fashion shoot came as inspiration for the impactful window campaign.
Long grass strands and wild flowers appeared to grow up the pristine walls of the flagship store located in Central London. Using Oasis' classic window 'loupe'- the transparencies gave the display depth and substance.
In-store, the campaign was translated onto POS, hanger tags, strut cards and large format fixed fabrics. Upon entering, the customer was welcomed with a huge edit area covered in grass-like flooring, elevating the experience and the interaction with the campaign itself.
Along with this front facing design work, behind the scenes were also printed menus, invitations and other collateral for the PR event, another successful collaboration for the high-street fashion brand.