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©2018 by Chloe Leigh | chloeleighdesign.com

Crisis X Musicians Against Homelessness X UAL

2017

This outcome was a response to a brief asking for print and digital event promotion for a gig held in London to raise awareness of the rising issue of homelessness. We were asked to design visuals that communicate the problems faced by those living on the streets whilst upholding a exhibition worthy campaign concept.

We began by researching the issues surrounding homelessness as well as making ourselves familiar with music and event promotion design. It was decided that we should use the more 'non-typical' visuals related to homelessness to promote the event without the harsh negative imagery. We chose to do this because we wanted to lightly reference the cause whilst avoiding any provocative or obvious images of homelessness. The main purpose of the poster was to promote the event, therefore this type of imagery would have distracted from the event details and text.

Skills:

Collaborative Practice

Event Promotion

Animation

Print Production

Idea Generation

Visual Communication

Photography

Campaign Creation

We used textures found outside amongst the hustle and bustle of everyday life to connote the idea of litter, carelessness and dismissal. We manipulated a bold font to work with the folds in the texture itself whilst keeping the the message legible and with a clear hierarchy. We used the same theme for our event leaflets, using the colour red to relate the event back to 'Crisis'. We also created a short GIF that would be spread across social media to help promote the event. 

Finally, we created a series of postcards that used keywords and statistics to highlight the plight. All of the work was showcased at the event in an exhibition area, partnered with UAL.

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