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©2018 by Chloe Leigh | chloeleighdesign.com

Self-Initiated Project -



This outcome was a response to a self written brief, which explored the idea of perception trough photography. I really like the idea that we can all generate different opinions and judgements of those around from a simple photograph. The fact that we put so much trust in an image to show us in a specific way is almost cheating reality. These perceptions are informed only by what we assume that person to be like.

I began by playing around with many different photographic processes such as photograms, film photography, chemical post-editing, and digital photography. For the final outcome, I wanted to enhance the idea of perception by allowing my models to understand how they see themselves in comparison to how I saw them. 


Product Design

Print Production


Conceptual Development

Idea Generation

Photographic Processes

I took a series of photographs for each model, involving lots of different expressions. I then asked them to choose the one they thought represented them the most and why. I then chose the image I thought most represented them and explained why. With this information, i created a card game. Each model has four cards, their chosen image and story, and my chosen image and story. There is only instructions as to how to match the cards but there is no correct answers, adding the players level of judgement to the game. 

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